Department of Physical Education and Sport Sciences, Faculty of Physical Education, Shahrood University of Technology, Shahrood, Iran
10.22034/mmbj.2025.66368.1165
Abstract
The purpose of this study was to determine the impact of spectator motivation on attachment to a sports event, with the mediating role of satisfaction. This research is descriptive-correlational and was conducted as a field study. The statistical population consisted of all spectators of equestrian events in Gonbad Kavous, from which 233 individuals were selected as the sample using convenience sampling. After confirming face and content validity, data were collected using the Maxton Motivation Questionnaire (α = 0.93; CR = 0.95), the Lee et al. Event Attachment Questionnaire (α = 0.92; CR = 0.94), and the Trail and James Satisfaction Questionnaire (α = 0.88; CR = 0.93). Data were analyzed using the Partial Least Squares method with SPSS and Smart PLS software. The results of data analysis revealed that spectator motivation has a significant positive impact on event attachment (β = 0.43; CR = 5.51) and satisfaction (β = 0.86; CR = 42.17), while satisfaction also positively and significantly influences event attachment (β = 0.44; CR = 5.47). Additionally, spectator motivation indirectly affects attachment to the equestrian event in Gonbad Kavus through satisfaction. Based on the findings, it is recommended that event organizers identify and enhance spectator motivation to increase satisfaction among spectators. This will lead to greater satisfaction with the event and stronger attachment to it among spectators. Keywords: Event engagement, Customer satisfaction, Equestrian, Motivational factors.
Sanati, M. , Bahrololoum, H. and Darooghe Arefi, N. (2025). The impact of spectator motivation on event attachment in sports with the mediating role of satisfaction.. Mind, Movement, and Behavior, 4(2), 34-53. doi: 10.22034/mmbj.2025.66368.1165
MLA
Sanati, M. , , Bahrololoum, H. , and Darooghe Arefi, N. . "The impact of spectator motivation on event attachment in sports with the mediating role of satisfaction.", Mind, Movement, and Behavior, 4, 2, 2025, 34-53. doi: 10.22034/mmbj.2025.66368.1165
HARVARD
Sanati, M., Bahrololoum, H., Darooghe Arefi, N. (2025). 'The impact of spectator motivation on event attachment in sports with the mediating role of satisfaction.', Mind, Movement, and Behavior, 4(2), pp. 34-53. doi: 10.22034/mmbj.2025.66368.1165
CHICAGO
M. Sanati , H. Bahrololoum and N. Darooghe Arefi, "The impact of spectator motivation on event attachment in sports with the mediating role of satisfaction.," Mind, Movement, and Behavior, 4 2 (2025): 34-53, doi: 10.22034/mmbj.2025.66368.1165
VANCOUVER
Sanati, M., Bahrololoum, H., Darooghe Arefi, N. The impact of spectator motivation on event attachment in sports with the mediating role of satisfaction.. Mind, Movement, and Behavior, 2025; 4(2): 34-53. doi: 10.22034/mmbj.2025.66368.1165
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